Case Study: Stamma achieves greater understanding for people who stammer with Iris

Stamma tackles 65% mishandled calls with Iris

The customer Stamma, a small charity supporting people who stammer, faced the challenge of businesses mishandling phone calls from individuals with speech disfluencies, with 65% of calls being rushed, interrupted, or disconnected. The vendor Iris developed a fully integrated creative campaign to address this issue and foster greater patience and understanding.

The solution implemented by Iris was a hero film and out-of-home campaign centered on a powerful metaphor of a gremlin-like hand, representing the anxiety of negative reactions. The authentic campaign, launched on International Stammering Awareness Day, clearly communicated that a moment's patience makes all the difference. While the case study does not provide specific metrics on the campaign's results, the work was praised by the Stamma CEO for its thoughtfulness and inventiveness in driving meaningful change.

Stamma