Case Study: Wallsall Housing Group achieves wide recruitment reach with IRIS Recruitment

Wallsall Housing Group - Customer Case Study

Wallsall Housing Group (WHG), one of the West Midlands’ leading providers of good quality homes, needed support from IRIS Software Group to promote a niche vacancy for a Human Centred Designer. They were seeking candidates with experience in Human Centred Design, or a design graduate interested in developing in this emerging area.

IRIS Software Group, through IRIS Recruitment, delivered a targeted social media campaign on Facebook using adverts, video, role boosts, and sponsored content to reach graduates and design professionals. By tailoring spend and audiences across multiple campaigns, IRIS Software Group generated strong visibility for the role, achieving a combined reach of 107,425 across the three campaigns.

Wallsall Housing Group