Case Study: Citizen boosts trade engineer recruitment reach with IRIS Recruitment

Citizen - Customer Case Study

The customer, Citizen, a major UK social housing provider, faced a significant recruitment challenge. Following the COVID-19 pandemic, they needed to quickly hire a variety of trade engineers across the West Midlands to address a backlog of maintenance and repair work for their 30,000 homes.

To meet this need, IRIS Software Group utilized its IRIS Recruitment service to manage targeted social media campaigns on Facebook. They ran three separate campaigns for electricians, plumbers, and carpenters in key locations. The solution was highly successful, generating millions of impressions and reaching a vast audience, which effectively sourced talent and greatly increased brand awareness for Citizen as a local employer.

Citizen