Case Study: Zoe's Kitchen achieves faster hiring and higher candidate volume with IRIO's TextApply

Zoes Kitchen - Customer Case Study

Zoes Kitchen, a national restaurant chain, needed a new way to recruit candidates that would appeal to their hiring demographic and generate a high volume of leads. They partnered with IRIO and deployed IRIO’s TextApply solution to reach applicants where they are most active — via text.

IRIO implemented signage at restaurant locations prompting passersby to text a keyword, triggering an automatic reply that directed applicants to a custom microsite built by IRIO. The text-driven, automated workflow now generates new candidates monthly, greatly reduces hiring time, and leverages proven preferences — 66% of candidates consider text recruiting messages and 73% of job seekers prefer job opportunities via text.

Zoes Kitchen