Case Study: Michaels achieves 41% of the day's transactions and 160 email captures with IRIO SMS coupon & sweepstakes

Michaels - Customer Case Study

Michaels turned to IRIO to support a busy Grand Opening event where the retailer needed to drive sales, capture error‑free customer information quickly, get faster access to data, and keep store staff focused on shoppers rather than operations. IRIO delivered a digital SMS Coupon & Sweepstakes program to meet these goals.

IRIO implemented in‑store signage prompting guests to text "michaels" to 47464, delivering an automated 40% off coupon and a follow‑up sweepstakes request for email capture. The campaign drove 575 total transactions, with 243 customers texting in, 97% coupon redemption (accounting for 41% of the day’s transactions), and 160 emails captured. IRIO’s solution eliminated paper forms and manual data entry, reduced errors, sped up access to customer data, and required no effort from store staff.

Michaels