Case Study: Margaritaville achieves 92% increase in customer engagement and reduced marketing costs with IRIO's SMS sweepstakes solution

Margaritaville - Customer Case Study

Margaritaville needed a modern sweepstakes to attract loyal customers, drive visits across all 23 locations, and reach thousands without the time and expense of a traditional paper-entry system. They partnered with IRIO and used IRIO's SMS sweepstakes solution to build and promote the campaign.

IRIO implemented a location-aware SMS sweepstakes that captured leads and sent market-specific offers based on entrant location, boosting engagement and encouraging multi-site visits. As a result, Margaritaville increased customer participation by 92% and significantly reduced costs and turnaround time.

Margaritaville