IRIO
14 Case Studies
A IRIO Case Study
Lindsey Stirling wanted a simple way to engage fans during concerts and make them feel involved. IRIO delivered a Text-2-Vote SMS solution that let the artist run live, interactive voting during shows to drive real-time participation.
IRIO’s Text-2-Vote asked fans to text “VIOLIN” or “KEYTAR,” sent an immediate reply requesting an email, then delivered a 15% off coupon for Lindsey’s web store. The campaign captured 1,100 emails and achieved a 45% response rate, building a subscriber base and driving measurable merchandise engagement.