Case Study: HUK (Performance Fishing) drives 274,000 sweepstakes entries and 30,000 monthly engagements with IRIO's SMS Sweepstakes

HUK - Customer Case Study

HUK (HUK Performance Fishing), an outdoor apparel brand, needed to cut through a crowded market and spark conversation around their brand. They partnered with IRIO to deploy a targeted SMS promotion using IRIO’s SMS Sweepstakes solution.

IRIO ran a sweepstakes giving away a Nitro Z9 fishing boat used by pro angler Kevin VanDam; entrants texted "HUK" and received a link to a branded microsite to complete their entry. IRIO’s campaign delivered a strong acquisition channel and measurable lift for HUK—generating 274,000 entries and engaging about 30,000 people every month, while building an SMS/MMS audience for future promotions.

HUK