Case Study: Foothills at Old Town achieves 360 leads and $360,000 in potential new annual leases with IRIO's Text-4-Info

Foothills at Old Town - Customer Case Study

Foothills at Old Town, an IRIO client in the multifamily industry, needed to increase leads and better engage prospective residents. They partnered with IRIO and deployed its Text-4-Info service to drive more inbound interest.

IRIO implemented Text-4-Info by promoting keywords across on- and off-property marketing so prospects could receive unit details, contact information, website links, and appointment options. The community averaged 30 leads per month (360 leads annually) and captured an estimated $360,000 in possible new annual leases.

Foothills at Old Town