Case Study: Ebby Halliday achieves 100+ mortgage leads per month and increased showings with IRIO Text-4-Info

Ebby Halliday - Customer Case Study

Ebby Halliday, a real estate brokerage, faced lost leads when prospective buyers took or missed paper flyers or agents didn’t answer calls. To capture those walk-up prospects, vendor IRIO deployed a Text-4-Info program as the digital touchpoint for on-site inquiries.

IRIO implemented the Text-4-Info service on 20 properties over three months, letting buyers request property details, mortgage information, and agent contact via text. The campaign generated 238 home-buyer texts in three months, increased showings, and produced more than 100 hot mortgage leads per month for Ebby Halliday.

Ebby Halliday