Case Study: Dunkin' Donuts grows subscriber base by 2,200 with IRIO's Text-2-Vote fan engagement solution

Dunkin' Donuts - Customer Case Study

Dunkin' Donuts needed a way to engage sporting fans during home games and partnered with IRIO to drive in-arena interaction using IRIO’s Text-2-Vote solution.

IRIO’s activation let fans text "DUNK" to 47464 at halftime to vote for the game’s top scorer, with Dunkin' Donuts offering digital coupons for a free coffee to participants. Over 15 Houston Rockets home games the campaign averaged 150 texts per game and grew Dunkin' Donuts’ subscriber base by 2,200.

Dunkin' Donuts