Case Study: DICK’S Sporting Goods achieves 6,471 opt-ins and citywide grand-opening buzz with IRIO’s TextCommunity & Text-2-Win

DICK’S Sporting Goods - Customer Case Study

Dick’s Sporting Goods entered an extremely competitive market and needed to create excitement and buzz for a major grand opening weekend. They partnered with IRIO and used IRIO’s TextCommunity and Text-2-Win solution to drive foot traffic and social engagement.

IRIO implemented a citywide locker activation where customers texted "LitLocker" for location updates, prize details, and to enter to win. The campaign generated massive attention—nearly 6,500 people engaged, with 6,471 customers opted-in and 6,471 leads generated—delivering measurable buzz and strong opt-in results for Dick’s Sporting Goods.

Dick’s Sporting Goods