Case Study: Bonton Farms raises $65,000 (3× goal) with IRIO's Text-2-Donate

Bonton Farms - Customer Case Study

Bonton Farms faced a time‑sensitive fundraising challenge on North Texas Giving Day: they needed to raise $20,000 to secure a matching grant. To meet this goal they partnered with IRIO and used IRIO’s Text‑2‑Donate solution to reach their audience of 3,500 subscribers.

Using IRIO’s Text‑2‑Donate and messaging best practices, Bonton Farms sent two targeted texts with a donation link and, by the final hour, had raised $65,000—3x their target—securing the $20,000 match and earning the award for the 2nd most donations among medium nonprofits. IRIO’s campaign drove 667 clicks from 3,500 subscribers, a conversion rate of about 18%.

Bonton Farms