eToro - Customer Case Study

eToro, a leading social investment networking application with close to 3 million users, used Iridize to announce and introduce a new feature to their users. The announcement included a tour of the various sections and facets of the new feature. Of the users who saw the initial Iridize on-screen announcement, 84% clicked to see the new feature tour. This is an example that demonstrates the very high level of engagement that is typical with Iridize guided walk-throughs.