Case Study: Tata Sky achieves a better OTT viewing experience with Irdeto OTT solutions

The best user experience on consumer devices with Irdeto OTT solutions

Tata Sky, India's leading pay TV and OTT service provider, needed to expand its device support and ensure an excellent viewing experience for its massive subscriber base. To support their business and brand expansion, they required a truly integrated multi-DRM solution that could quickly add new devices and deliver high-performance services across a vast content library. They chose Irdeto as their strategic security partner to address these challenges.

Irdeto provided its Irdeto Rights and Irdeto Media Manager solutions to support all major DRMs on a wide range of devices and streamline media management workflows. With Irdeto's support, Tata Sky successfully launched its OTT service on Android, iOS, and PC platforms, gaining the flexibility to adopt new technologies and go to market quickly. Irdeto's efficient execution and high-quality delivery helped earn Tata Sky's trust for a long-term partnership, giving them control over their business and future growth.

Tata Sky

Pallavi Puri

Chief Commercial Officer