Case Study: Save the Dogs and Other Animals boosts donations and conversions with iRaiser

The donation form as part of the fundraising funnel the experience of Save the Dogs and Other Animals

Save the Dogs and Other Animals, an animal welfare organization, needed a highly flexible fundraising solution to implement a multi-channel and multi-form strategy for its targeted campaigns. They chose the Payment solution from iRaiser for its high level of customisation, which was required to personalize their donation appeals for different audience segments.

iRaiser provided the tools to create 43 distinct forms, enabling targeted communication across four different supporter groups and channels. This strategy significantly increased donor engagement. As a result, the organization saw a 290% increase in new donors, an 81% increase in the average donation, and a 162% increase in the total amount raised, surpassing their campaign goal.

Save the Dogs & Other Animals

Sara Turetta

Founder & President