Case Study: The Salvation Army boosts Christmas fundraising with iRaiser

How the Salvation Army Finland uses digital fundraising solutions to boost their famous Christmas Kettle campaign

The Salvation Army Finland faced the challenge of modernizing its long-standing Christmas Kettle campaign, as people carried less cash and engagement through traditional street fundraising needed to be supplemented. To reach wider audiences and offer more donating options, they partnered with the vendor iRaiser to utilize their comprehensive fundraising platform.

By implementing iRaiser's tools, The Salvation Army created a robust digital solution. They established multiple online payment options and utilized iRaiser’s peer-to-peer fundraising feature, which they branded as "online kettles," to empower supporters to fundraise on their behalf. This digital approach was vital for increasing campaign awareness, recruiting new supporters, and ultimately helping them boost their fundraising results to aid people in need.

The Salvation Army

Anne Fredriksson

Head of Marketing and Corporate Relations