Case Study: Svenska Freds boosts donations and membership growth with iRaiser

How Svenska Freds innovated their fundraising approaches to boost results

Svenska Freds, the world's oldest active peace association, needed a flexible and cost-effective fundraising solution to innovate its approach and boost results. As a small organization with limited resources and no in-house developers, their challenge was to find an agile platform that would allow them to quickly test campaigns without a large investment or advanced technical knowledge. They turned to the vendor iRaiser for its Donation Forms and payment platform.

iRaiser provided a highly adaptable and stable solution that empowered the Svenska Freds team to autonomously manage and test various fundraising initiatives. This included everything from traditional donations and membership sign-ups to inventive e-commerce-style merchandising. The implementation by iRaiser led to substantial results: conversion rates increased by up to 50%, the average monthly gift for recurring donations rose by 50%, and the organization recruited a record 4,000 new members in a single year, a number not seen in over three decades.

Svenska Freds

Caroline Leuhusen

Director of Fundraising and Engagement