Case Study: Les Restos du Coeur boosts online donations with iRaiser

How a simple donation form produced huge results

Les Restos du Coeur, one of France's largest charities, faced an uncertain fundraising future due to an over-reliance on single donations collected via direct mail. To ensure sustainability, they partnered with fundraising platform vendor iRaiser to invest in and rethink their digital fundraising strategy, aiming to improve donor conversion and the quality of donor data.

iRaiser implemented its optimized online payment solution, which featured a simplified, mobile-responsive donation form with clear donor segmentation, advanced payment options like Apple Pay, and visual donation equivalences. This solution dramatically boosted online donations, which grew to become the charity's main revenue source. The results were profound: over €185 million was raised online in five years, with donations increasing by 35% in one key period. The new form also entirely eliminated an average of 20 daily support calls related to the donation process.

Les Restos du Coeur