Case Study: UniFirst achieves 3.7X more paid leads with iQuanti

UniFirst drives 3.7X more leads with iQuanti

UniFirst Corporation, a North American leader in uniform and facility services, faced challenges in scaling high-quality paid lead generation efficiently. Increased competition had driven up costs per lead (CPL), and their legacy paid search strategy required a revamp to boost growth. They partnered with digital performance vendor iQuanti to optimize their Google and Microsoft Ads programs for better reach and conversion alignment with business demand.

iQuanti implemented a data-driven strategy focused on smart budget reallocation to high-intent categories, ad scheduling during peak buyer activity, and continuous keyword refinement. This approach, which included scaling Performance Max campaigns, transformed paid search into a high-efficiency lead engine. The results were a 3.7X year-over-year increase in paid leads and a 50% reduction in cost per lead, successfully supporting UniFirst's growth and market expansion goals.

UniFirst Corporation