Case Study: UniFirst achieves 3.7X more paid leads with iQuanti's smarter paid search strategy

UniFirst boosts paid leads 3.7X with iQuanti

UniFirst Corporation, a leader in B2B uniform and facility services, partnered with the performance marketing agency iQuanti to revamp its paid search program. The challenge was to increase high-quality lead generation in a competitive digital landscape while maintaining cost-efficiency. UniFirst faced obstacles including a legacy strategy that limited growth, rising cost per lead (CPL) due to increased competition, and insufficient use of platforms like Microsoft Ads.

iQuanti implemented a strategic paid search solution across Google and Microsoft Ads. The approach included smart budget reallocation to high-intent categories, tactical ad scheduling to target B2B buyers during peak hours, and the optimization of Performance Max campaigns. This strategy executed by iQuanti drove a 3.7X year-over-year increase in paid leads and reduced the cost per lead by half in Q1 2025, successfully meeting UniFirst's business objectives.

UniFirst Corporation