Case Study: Laurel Road expands organic search visibility for doctors and nurses with iQuanti

Laurel Road grows healthcare banking organic footprint 381% with iQuanti

Laurel Road, a digital banking platform for healthcare professionals, faced the challenge of establishing itself as a trusted resource for physicians in a highly competitive online space. As a new brand to this audience, they partnered with vendor iQuanti to leverage SEO and content to gain attention, loyalty, and trust.

iQuanti implemented a comprehensive strategy that included building a dedicated content hub with interactive tools and optimizing site architecture. This solution dramatically expanded Laurel Road's organic search footprint, increasing page one rankings by 427 keywords and achieving the #1 rank for "bank for doctors." iQuanti's work also served as a template for a subsequent successful launch targeting nurses.

Laurel Road