Case Study: Laurel Road boosts form fill starts by 152% with iQuanti’s AI-led LEAP optimization framework

Laurel Road boosts form fill starts by 152% with iQuanti

Laurel Road, a digital banking platform, partnered with vendor iQuanti to address a challenge with its High-Yield Savings Account (HYSA) landing page. Critical product information was not easily scannable or prominently placed, creating a disjointed experience that was especially problematic on mobile devices where most traffic originated. This misalignment with user intent was hurting conversion rates for application form fills.

iQuanti implemented its AI-led LEAP optimization framework to analyze the page and pinpoint high-impact improvement areas. The solution involved making key benefits like the Annual Percentage Yield (APY) more prominent and restructuring content for better scanability. This strategy resulted in a dramatic measurable impact, delivering a 152% increase in application form fill starts on desktop and an 83% uplift on mobile.

Laurel Road