Case Study: a car rental major achieves a seamless GA4 migration with iQuanti

a car rental major migrates 73 properties to GA4 in a month with iQuanti

The car rental major, a globally recognized brand, faced the challenge of migrating its 13 web and 2 mobile properties from Universal Analytics to Google Analytics 4 (GA4) within a tight five-month deadline before Google's sunset date. To ensure a seamless and error-free transition, the company enlisted the help of iQuanti, with whom they had a previous successful working relationship.

iQuanti implemented a structured, agile migration process, creating a solution design reference to align the project with business goals. The vendor provided a holistic view of organization-wide data, identified gaps in tracking, and uncovered fresh insights into customer journeys. The results included a smooth transition and new standards for data collection. Furthermore, iQuanti gained significant efficiencies, reducing the implementation time for a single property to two weeks and successfully migrating up to 73 properties in a single month during scaling.