Case Study: Summit Roofers boosts local visibility and leads with IQnection Internet Services

Summit Roofers boosts organic search traffic 10.5% with IQnection Internet Services

Summit Roofers, a locally owned and operated roofing and siding company, needed to quickly establish a new online presence after their previous vendor became unresponsive. Their challenge was to build a professional website that would showcase their services and be easily found by potential clients in Google search results, both organically and through pay-per-click advertising. They enlisted the help of vendor IQnection for web design, SEO, and digital marketing services.

IQnection developed a clean, professional website for Summit Roofers and implemented a comprehensive digital marketing strategy. This included local SEO, Google PPC campaigns, and organic social media management, later expanding into paid social advertising on Facebook and Instagram. The results were significant: organic search traffic increased by 10.5%, Google Ads click-through rates improved, and cost per conversion was nearly halved. The paid social campaigns generated over 108,000 impressions, helping Summit Roofers attract more qualified local leads and strengthen their brand awareness.

Summit Roofers