Case Study: Noetyx increases qualified lead flow with IQnection Internet Services

Noetyx increases qualified lead flow by 67% in 6 months with IQnection Internet Services

Noetyx, a B2B software development company, faced a challenge with inconsistent top-of-funnel lead generation. Their efforts were producing a high volume of generic leads, but very few were sales-qualified leads (SQLs) that matched their ideal customer profile, resulting in a low conversion rate and inefficient sales follow-up. To address this, they partnered with the vendor IQnection.

IQnection implemented a comprehensive lead generation system using ZoomInfo for targeted contact list building, automated multi-touch nurture workflows, and a redesigned monthly newsletter. This solution focused on precision and consistent engagement. As a result, Noetyx achieved a 67% increase in qualified lead volume and improved their lead-to-SQL conversion rate from 2.4% to 4.0% within six months, significantly enhancing their sales pipeline efficiency.

Noetyx