IQmetrix
18 Case Studies
A IQmetrix Case Study
TEAM Wireless, a 32-location Verizon Wireless dealer in Michigan and Wisconsin, needed a better way to reach customers, build loyalty, and keep its brand personal as the company expanded. Traditional marketing methods like direct mail and email were no longer enough, so TEAM Wireless looked for a more effective, mobile-friendly solution and evaluated Chatterspot from IQmetrix.
IQmetrix’s Chatterspot text and email marketing platform, integrated with RQ Retail Management, gave TEAM Wireless an easy-to-use way to drive loyalty program sign-ups, send targeted promotions, and automate customer communications. The results have been strong: TEAM Wireless is achieving a 73% subscription rate, redeeming an average of 478 coupons per month, and generated more than $2,250 in additional sales from a single weekend promotion, while improving accountability and customer engagement across its stores.
Dan Phee
Chief Operating Officer