Case Study: Cellular Sales streamlines operations and cuts training time with iQmetrix

How Cellular Sales’ focus on better stores, better people, and better management led to the need for better processes and a new software partner, iQmetrix.

Cellular Sales, a fast-growing Verizon dealer with more than 725 stores across 41 states, had outgrown its homegrown POS, inventory, communications, and management system. As growth accelerated, the company needed better sales flow, stronger inventory tracking, tighter financial controls, and carrier integration—without losing the flexibility that supported its unique operating model. To address these challenges, Cellular Sales evaluated outside options and selected iQmetrix and its RQ retail management and POS platform.

iQmetrix implemented RQ with custom training and launch support across Cellular Sales’ 32 markets, helping standardize pricing, inventory, commissions, and back-office processes while preserving key customizations. The results were significant: transaction times decreased by 50%, new hire training dropped from five days to less than five hours, inventory management and reconciliation improved, and the company gained more trustworthy data for decision-making. Celluar Sales credited iQmetrix with streamlining operations and serving as a change agent for a more consistent, scalable business model.

Cellular Sales

JT Thome

Chief Operating Officer