Case Study: Leading High-Growth Software Company achieves rapid UK channel expansion with IQBlade

Leading High Growth Software Company - Customer Case Study

Leading High Growth Software Company, a small fast-growing software vendor aiming to expand its UK channel, engaged IQBlade to supplement its handful of known specialist partners with new, previously unknown partners that could drive the next phase of growth. The client used IQBlade’s Competitive Insight & Market Intelligence services to find and qualify partners that matched a specific profile and end‑user focus.

IQBlade interviewed the client to define ideal partner and end‑user profiles, then interrogated a database of 90,000 UK tech companies, analyzed website and social media signals, and clustered the resulting “suspects” into five targeted lists across different solution segments. IQBlade published these profiles to the client’s dashboard for direct recruitment, delivering a highly targeted cohort of partners (with attributes such as MSP, 124% CAGR, Citrix Gold Partner, Cisco Premier Partner and assets of £5.5M), saving the client significant research time and accelerating channel go‑to‑market.