Case Study: Global Software Company re-engages 100 dormant enterprise accounts and rebuilds sales pipeline with IQBlade

Global Software Company - Customer Case Study

Global Software Company engaged IQBlade (via a Value-Added Distributor) to rebuild its sales pipeline after identifying 100 enterprise accounts that had been regular customers but hadn’t transacted for some time. The customer needed clear account-level insight into business drivers, go-to-market signals and technology footprints to identify account-based opportunities and re-engage those dormant relationships. IQBlade deployed its AI platform and data technology stack to support the effort.

IQBlade matched the 100 company names and dynamically gathered thousands of datapoints—covering company performance, social engagement, news, go-to-market activity and current enterprise management software and infrastructure—to recommend the most relevant solution propositions for each account. That enhanced intelligence enabled the VAD and a third‑party marketing partner to run targeted outreach, rekindle interest in multiple accounts, and pass interested accounts back to Global Software Company for follow-up, demonstrating coverage of 100 accounts and thousands of data points in a focused re‑engagement program.