Case Study: Well-established Global Software Company achieves data-driven identification of future high-growth and at-risk UK channel partners with IQBlade

Global Software Company - Customer Case Study

Global Software Company, a well-established global software vendor with hundreds of UK channel partners, recognised that cloud adoption had changed the partner landscape and that its highest-growth future partners might differ from its historical stars. They engaged IQBlade’s Competitive Insight & Market Intelligence service to get an objective, data-driven view of which smaller SMB partners were growing fastest and which were at risk of being lost to competitors.

IQBlade matched 500+ partner names to legal entities, analysed up to 95 financial metrics per year, and assessed web/social activity, paid AdWords presence and news content to profile partner growth and competitive bias. The work surfaced measurable opportunities—such as MSP partners showing 124% CAGR and assets of £5.5M, with Citrix Gold and Cisco Premier credentials—and enabled Global Software Company to identify “stars of tomorrow,” redeploy the right support and coverage, and target engagement with established partners at risk.