Case Study: University of Miami achieves 300% higher Facebook engagement with iQ Media

Making quick work of content marketing

The University of Miami Athletic Department needed a way to capitalize on the unprecedented national attention around the 2013 men’s basketball season, including the school’s first ACC Tournament Championship. Using iQ Media’s media intelligence platform, Digital Media Strategist Brian Bowsher and Director of Communications Chris Yandle sought to quickly identify coverage and turn it into content marketing and recruiting value.

iQ Media enabled Miami to instantly capture mentions, create clips, and share them via email, Twitter, Facebook, the website, and Tumblr to amplify reach beyond broadcast audiences. The results were significant: the content supported recruiting and strategic communications, and Miami reported 300% more Facebook engagement than the national average for colleges.

University of Miami

Brian Bowsher

Digital Media Strategist