iQ Media
10 Case Studies
Case Study: Temple University achieves greater audience engagement and faster PR sharing with iQ Media
A iQ Media Case Study
Learning how to tell (and track) amazing stories
Temple University needed a faster way to share its strong athletics story with corporate sponsors, donors, alumni, and the broader Temple community amid intense competition for attention. Larry Dougherty, Senior Associate Athletic Director, turned to iQ Media’s media intelligence platform to help find and use broadcast TV coverage to support outreach efforts.
With iQ Media, Temple Athletics could monitor TV coverage, clip stories quickly, and share them almost immediately through email and social media. The result was faster, wider distribution of positive PR, stronger audience engagement, and more effective communication with over 2,500 active donors and dozens of corporate sponsors, helping Temple stay top of mind.
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Temple University
Larry Dougherty
Senior Associate Athletic Director