Case Study: GlideSlope achieves faster athlete selection and richer media insights with iQ Media

GlideSlope - Customer Case Study

GlideSlope, an independent sports advisory firm that helps senior management make business decisions in global sport, needed a better way to evaluate athlete endorsement opportunities beyond traditional popularity or PR hype. To improve its methodical athlete selection process, GlideSlope turned to iQ Media and its intelligence platform to analyze each athlete’s media footprint, brand potential, and overall audience impact.

Using iQ Media’s on-demand search and alert capabilities across online news, broadcast TV, social media, blogs, forums, print, and radio, GlideSlope automated part of its athlete analysis and gained searchable historical coverage dating back to 2012. With iQ Media, GlideSlope could quickly assess an athlete’s media value, total audience, and positive or negative attention, helping the team build stronger strategies and better inform client decisions.

GlideSlope

David Fuller

Founding Partner