Case Study: Gatlinburg, TN achieves data-driven PR success with iQ Media

Gatlinburg, TN - Customer Case Study

Gatlinburg, TN’s Convention and Visitors Bureau needed a better way to measure the reach of its earned media during a period of organizational change. Its existing media monitoring tool was too limited and produced vague impression-based data, making it hard for the team to understand PR performance and communicate results clearly.

iQ Media provided a more accurate, data-driven media monitoring solution with easy-to-share reporting. The platform delivered concrete audience analytics, geo-specific insights, sentiment analysis, and competitor tracking, helping Gatlinburg target outreach, support crisis decisions, and show the true impact of its campaigns to leadership.

Gatlinburg, TN

Marci Claude

PR Manager