Case Study: Legg Mason achieves deeper media intelligence and brand insights with iQ Media

Discovering how broadcast, online news, and social interact

Legg Mason, a global asset management firm, needed a better way to monitor conversations about its brand across TV, online news, blogs, and social media. Through iQ Media’s media intelligence platform and custom reporting, the communications team sought a fuller picture of how different channels interact and how perceptions were changing, especially after appointing a new CEO.

iQ Media implemented software and custom services that filtered social noise, identified relevant influencers, and provided quarterly brand-building insights. The solution gave Legg Mason visibility they did not have before, improved day-to-day communications work, and helped them track brand perception across all mediums, including Twitter conversations from financial advisors.

Legg Mason

Maria Rosati

Director of Corporate Communications