Case Study: a world’s largest bank achieves $2.4 billion in incremental revenue with iPullRank SEO strategy

World’s Largest Banks boosts conversions 398% with iPullRank

The client, one of the world's largest banks in the mortgage lending industry, partnered with iPullRank to grow leads from organic search and improve account opens amidst a changing rate environment. Their challenge was to expand their keyword footprint and increase search engine visibility to capture search volume and ensure their initial success was sustainable beyond favorable market conditions.

iPullRank conducted an extensive SEO site audit to identify technical opportunities and then implemented fixes, including optimizing the external link structure and site architecture. They developed and executed a robust content strategy involving monthly blog posts, a centralized FAQ page, a glossary, and custom imagery. As a result, iPullRank drove over $2.4 billion in incremental revenue for the client, with a 398% year-over-year increase in total conversions, a 209% increase in total keywords ranked, and a 127% increase in top 3 keywords ranked.