Case Study: Golden Eagle achieves 70% of orders online with Iptor e-Commerce and ERP upgrade

Golden Eagle Upgrades Online Capability

Golden Eagle, a U.S. distributor of outdoor power equipment, needed a more up-to-date online sales and service portal as internet orders surged and its aging systems no longer fully supported growing e-commerce demand. The company worked with Iptor, using Iptor’s ERP for distribution and e-Commerce software, to better connect its online store with back-office operations and customer purchasing systems.

Iptor upgraded Golden Eagle’s ERP and e-Commerce platform to create a more integrated self-service experience with catalog searches, order entry, invoice retrieval, ACH payments, and more. The result was a streamlined process from front end to warehouse, eliminated manual work and errors, and helped raise online orders from 22% to nearly 70%, with almost two-thirds of orders already coming through e-Commerce and order flow moving directly to pick, pack, and ship.

Golden Eagle

Mark Saks

IT Manager