Case Study: Barry’s protects its parking access and preserves growth with IPS Group’s parking data solutions

Barry’s protects its parking spaces with IPS Group, avoiding a move that could have shut down the gym

The customer, Barry's, a fitness club, faced an existential threat when a surprise city inspection nearly reclassified them as a personal training studio, which would have revoked their essential parking spaces in a shared garage. This challenge, driven by complaints from neighboring tenants and a lack of data, jeopardized their entire business. The vendor, IPS Group, provides a full ecosystem of parking operations solutions managed by its Elevate™ platform.

IPS Group's solution involves a connected system that communicates with meters, license plate recognition technology, enforcement software, and data analytics to provide a complete and accurate picture of parking occupancy and usage. This data-driven approach ensures cities and operators have the information needed to make fair decisions, preventing crises like the one Barry's faced. The measurable impact is the prevention of business closure and the facilitation of growth; Barry's survived the dispute and went on to become a global brand, later selling for $700 million.

Barry’s