Case Study: Coca-Cola achieves 500,000 app downloads with iProspect

The new mobile Coca-Cola project born as a start-up built to spread brand recognition among its target audience

Coca-Cola partnered with iProspect on the WHAT’SRED™ app, a mobile project created to boost brand recognition and drive consumer adoption while also motivating bartenders to upload promotions. The challenge was to reach 500,000 app downloads in one year and build awareness and usage around the app.

iProspect delivered a mobile performance strategy using in-app and out-of-app content, social media, influencer link building, and App Store Optimization (ASO). The campaign exceeded the goal three times faster than planned, reached a Top 5 App Store ranking for several weeks, and supported more than 200 plans and super plans during launch, helping Coca-Cola successfully hit its 500,000-download target.

Coca-Cola

Andres Carranza

Project Director