Case Study: Carter's achieves 24% sales growth with iProspect

Streamlining the consumer’s website experience to increase sales

Carter’s, the largest branded marketer of children’s clothing in the U.S., needed help guiding a major digital initiative for its Carter’s and OshKosh brands. The company wanted to streamline the website experience and avoid SEO and technical risks while improving how shoppers found products, and it worked with iProspect on the project.

iProspect began with an assessment audit, then provided close process support, technical guidance, and hand-mapped redirects to preserve SEO and prevent 404 errors. The new site architecture launched in less than a month and delivered strong results for Carter’s, including a 47% increase in unique visitors, 24% more sales, 34% more orders, 53% longer session time, and a 15:1 return on investment.

Carter's

Shera Shrago

Director, eCommerce Marketing