Case Study: Sunglass Hut achieves a 25% increase in digital spend with iProspect

Making the connection between online marketing and offline sales

Sunglass Hut faced the challenge of proving how digital marketing influenced in-store traffic and sales, while also navigating declining footfall, online competition from Amazon, and price-cutting resellers. Working with iProspect, the retailer set out to move beyond siloed ecommerce and brick-and-mortar thinking and better connect online activity to offline results.

iProspect helped Sunglass Hut combine attribution technology, geo-testing, CRM and store sales data, and third-party testing to build a model that linked digital media to in-store visits and sales. This created a more customer-centric, profit-driven marketing approach and led Sunglass Hut to increase digital spend by 25% year over year, while fundamentally changing how the company plans and measures media.

Sunglass Hut

Chris Kobus

Vice President of Marketing