Case Study: NRG Energy increases enrollments with a custom API solution from iProspect

Increasing Enrollments Through A Custom API Solution

NRG Energy, parent company of brands like Reliant Energy and Green Mountain Energy, needed a faster way to complete customer enrollments on affiliate websites. The manual, batch-based review process was slow, required technical resources NRG did not have in-house, and risked losing affiliate partners in a highly competitive market. iProspect helped NRG address this challenge with a custom API solution and affiliate platform.

iProspect built the solution in just two months, transforming enrollments from a one-week manual process into a near real-time experience. The result was a 65% increase in enrollment volume, improved customer experience, retention of a key affiliate partner, and the ability to scale the affiliate program and generate more revenue.

NRG Energy