Case Study: Staples achieves nearly 2:1 ROI with iProspect

Amplifying media dollars through digital co-op

Staples wanted to scale its digital co-op program as shoppers shifted away from mailed circulars and print ads, and needed a clearer way to measure performance and attribute sales credit to vendor products. Working with iProspect, Staples used a digital-centric co-op approach across paid search and display to better support its .com sales goals.

iProspect implemented integrated reporting that combined Staples sales data with iProspect metrics, along with store-visit tracking, keyword and SKU prioritization, and forecasting methods. The program grew to 150 co-op programs over four years and delivered nearly a 2:1 return on investment, helping drive higher revenue and vendor-specific SKU sales.

Staples

Jay Poropatich

Sr. Director, Digital Marketing