Case Study: L’Oréal achieves better customer engagement with iPresent

Presenting product launches to retailers using a dynamic, digital approach

L’Oréal Fragrances needed a faster, more cost-effective way to keep its field sales team equipped with up-to-date product collateral for retailer visits. Working with iPresent, L’Oréal sought a digital alternative to printed brochures that would be easy to update, mobile-friendly, and visually engaging for luxury fragrance launches.

iPresent implemented a sales enablement platform with mobile presentations, content management, and analytics, allowing L’Oréal to update pricing and materials instantly across the field. The result was improved customer engagement, richer and more interactive product pitches, and elimination of costly reprints, while ensuring the sales team always had the latest information on one portable device.

L'Oreal

Daisy Payne

Marketing, L’Oréal