Case Study: H G Gladwell and Sons achieves increased sales and better-informed customers with iPresent

Empowering sales teams across the country with the latest tools at the touch of a button

H G Gladwell and Sons, a manufacturing and distribution business selling animal and pet feed, needed a way to equip its field sales team with up-to-date product information and marketing collateral on mobile devices. With more than 20,000 stock lines and prices and availability changing constantly, they needed a branded, customer-facing tool that was simple to use, quick to roll out, and easy to update remotely. iPresent provided the sales enablement platform.

iPresent delivered mobile presentations, central content management, and analytics to keep every salesperson on the latest offers and product details without visiting head office. The result was more consistent customer presentations, better-informed buyers, fewer mistakes, and faster uptake of new offers, helping H G Gladwell and Sons increase sales, turnover, and profit.

H G Gladwell and Sons

Simon Gladwell

Managing Director, H G Gladwell and Sons