Case Study: Myelodysplastic Syndromes Foundation builds brand awareness and fundraising success with IPNY

Myelodysplastic Syndromes Foundation sparks 30+ pharma companies with IPNY

The Myelodysplastic Syndromes Foundation (MDSF), a leading patient advocacy group for a rare blood cancer, faced the challenge of building its first-ever brand awareness campaign to advocate for support among patients, medical professionals, and donors. IPNY was engaged to develop this crucial campaign to highlight the foundation's significant impact.

IPNY created a compelling brand awareness campaign centered on the idea that MDSF are "the people who make hope work." The solution was implemented across several channels, including social media, direct mail, and email. The campaign achieved extremely positive results, setting new records for event attendance and surpassing its fundraising goals.

Myelodysplastic Syndromes Foundation