Case Study: Leukemia & Lymphoma Society boosts donations with IPNY’s integrated campaign

Leukemia & Lymphoma Society boosts daily donations 50% with IPNY

The Leukemia & Lymphoma Society (LLS), a non-profit organization dedicated to curing blood cancers, faced a challenge of low public awareness which limited its donor engagement and fundraising impact. To address this, LLS partnered with the vendor IPNY on an integrated advertising campaign.

IPNY developed the "Someday is today" campaign, which focused on showcasing the tangible, pioneering results of donor contributions through the moving stories of cancer survivors. This solution eschewed sentimental guilt trips in favor of empowering messaging about LLS's impact. The campaign was highly successful, yielding a 50% increase in average daily donations when all media were active and an 88% rise in annual online donations in the campaign's markets.

Leukemia & Lymphoma Society