Case Study: Gift of Life International boosts donor awareness with IPNY

Gift of Life International saves 40,000 lives with IPNY

Gift of Life International, a charity focused on healing children's heart defects worldwide, faced the challenge of low donor awareness and dwindling grants. They engaged the vendor IPNY to develop their first public awareness campaign targeting U.S. donors.

IPNY's solution was a direct mail campaign that strategically positioned the organization's story of passion and healing. The initiative became one of Gift of Life International's top-performing mailings, successfully raising its profile among charitable donors.

Gift of Life International