Case Study: E*TRADE boosts new account momentum with IPNY’s digital campaign

E*TRADE drives new account momentum with IPNY; top creative ran unbeaten for 20 months

The customer E*TRADE faced the challenge of refreshing its master brand and stimulating new account momentum after moving away from its iconic advertising campaign. The vendor IPNY was engaged to develop a digital campaign to address this.

IPNY developed a campaign focused on the benefit of E*TRADE's superior trading technology, creating over 40 variations of digital creative. The solution was highly effective, with online applications surging immediately. IPNY's most effective creative went on to run unbeaten for 20 months.

E*TRADE